Saturday, 28 February 2015

Customer Profile

Before any design work begun a customer profile board was created in order to identify the target market/ ideal customer. The following images were collated from websites such as Pinterest, showing the different characteristics of the customer. 

The customer has an interior design job, drives a Fiat 500, is an animal lover, lives in the city in a clinically decorated apartment, has a busy lifestyle and therefore drinks coffee on the go, shops at high end stores such as Ted Baker (putting quality over cost) and eats healthily. 

Design Proposal

The blog will follow all work completed to meet the brief/design proposal. Up to the final manufacture of a coat and trouser accompaniment. Including all design work and manufacturing techniques.