Customer Profile

Before any design work begun a customer profile board was created in order to identify the target market/ ideal customer. The following images were collated from websites such as Pinterest, showing the different characteristics of the customer. 

The customer has an interior design job, drives a Fiat 500, is an animal lover, lives in the city in a clinically decorated apartment, has a busy lifestyle and therefore drinks coffee on the go, shops at high end stores such as Ted Baker (putting quality over cost) and eats healthily.